The retail industry has evolved significantly in terms of infrastructure, utility, and technological advancements. Demand for the use of high-end technologies, such as big data analytics has increased to provide a better customer experience. Retailers worldwide use in-store analytics to collect and analyze data on in-store shopping behavior to improve the overall store performance. Therefore, in-store analytics solutions are becoming an innate part of today’s retail industry as they help in analyzing numerous areas of business such as marketing, operations, merchandising, fraud detection, and loss prevention.
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