July 6, 2011 – Richmond, BC, Canada – Point Grey, a world leader in advanced digital camera products, and AMD, a global semiconductor innovator, jointly demonstrated uncompressed streaming HD video across USB 3.0 during AMD’s A-Series APU official launch event, held on June 14th in Seattle.
The AMD A-Series APU-based platforms are the first to utilize the A75 and A70M FCH chipsets in desktop and mobile, respectively. The A75 and A70M FCH are the first certified chipsets to integrate SuperSpeed USB (USB 3.0) into their core logic. The live demonstration showcased the performance benefits of USB 3.0 by streaming uncompressed high definition (HD) 1080p60 video from Point Grey’s Flea3 digital video camera to an AMD Fusion A-Series-based laptop computer. USB 3.0 offers ten times the bandwidth of USB 2.0, full duplex and asynchronous operation, and increased power delivery.
"We are pleased to have had the opportunity to team up with AMD to demonstrate the benefits of USB 3.0,” says Michael Gibbons, Product Marketing Manager at Point Grey. “Point Grey demonstrated the world’s first SuperSpeed USB camera in September 2009. Since then we have witnessed widespread adoption of USB 3.0 in consumer devices and a huge groundswell of interest from both industrial and prosumer customers. Desktop and notebook computers equipped with the new AMD A-Series APUs will enable users to build high-performance and cost-effective imaging systems.”
“The AMD Fusion A-Series APUs when paired with the A75 or A70M FCH chipsets provide customers with immediate and easy access to SuperSpeed USB’s impressive bandwidth,” says Godfrey Cheng, Director of AMD’s Client Technology Unit. “USB 3.0 enables the use of HD 1080p cameras, which means a new level of realism for video conferencing and other forms of tele-presence. Using Point Grey’s Flea3 we were able to give users insight into some of the other applications that are possible with SuperSpeed USB in addition to the high-speed data transfers with external storage devices that we have seen so far.”
Point Grey Research, Inc. is a worldwide leader in the development of advanced digital camera technology products for machine vision, industrial imaging, and computer vision applications. Based in Richmond, BC, Canada, Point Grey designs, manufactures and distributes IEEE-1394 (FireWire), USB 2.0, Gigabit Ethernet, and Camera Link cameras that are known for their excellent quality, performance, and ease of use. A broad range of hardware, software and mechanical engineering skills has allowed Point Grey to successfully bring many innovative and ground-breaking products to market. This drive for innovation has led to many industry firsts, including the first and smallest 1394b digital camera.
Since being founded in January of 1997, the company's approach to product pricing, quality control, and customer service has attracted thousands of customers worldwide, and its organic growth through product sales has enabled the company to expand significantly without any outside investment. Point Grey currently employs more than 100 people worldwide, and has a wholly-owned subsidiary in Germany that provides sales and support services to customers in Europe, Africa, and Israel. Point Grey's office in Japan works closely with the company's network of distributors in Japan, Korea, China, Singapore, and Taiwan. For more information, visit www.ptgrey.com
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